Dealer Convention 2026

Istanbul, Türkiye | New Holland Dealer Convention 2026

LASS Industrial Investment Company represented Iraq at the New Holland Dealer Convention 2026 in Istanbul , joining dealers from across the CNH network under the convention theme “Shaped by Generations, Driven by Tomorrow” .

2026 is a particularly important year for us as the CNH (CNH Industrial) Iraq dealership. We are focused on growing the business, increasing sales, and strengthening CNH’s presence across Iraq.

The convention gathered the international New Holland dealer network in one place, bringing together partners from across Europe, the Middle East and Africa. Product briefings, commercial sessions and working meetings set out the direction of the New Holland range, commercial strategy and after-sales standards for the year ahead.

For the LASS delegation, the convention was an opportunity to align closely with CNH on the plans that will shape the company’s work in Iraq — from widening the reach of New Holland tractors and combine harvesters to raising the standard of service and genuine parts availability for Iraqi farmers.